BRAND ARCHITECT • EDITOR • PRODUCER
NUMÉRO NY
Launching the U.S. debut of NUMÉRO required translating the publication’s globally recognized editorial identity into a distinctly American cultural conversation while remaining true to its avant-garde roots.
As Managing Editor for the premiere issue, the role centered on bringing together provocative storytelling, compelling creative voices, and culturally relevant narratives that would establish a meaningful U.S. presence for the brand. The editorial direction combined fashion, art, and cultural commentary through a distinctly American lens, creating a publication that felt both globally sophisticated and locally resonant.
Released during New York Fashion Week with a circulation exceeding 100,000 copies, the launch issue featured a curated mix of U.S.-centric fashion stories, cultural reporting, and visually impactful editorials. In collaboration with renowned editors, stylists, writers, and photographers, the publication delivered a bold and immersive editorial experience that captured the spirit of Numéro while introducing a new chapter for the brand in the American market.
